PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) ...
If AOL hadn’t already made it clear it would double down on digital video and end-to-end marketing tech at its Digital Newfront in May, Monday’s Programmatic Upfront at Advertising Week in New York ...
Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 ...
Nielsen (NYSE: NLSN) announced today that it will leverage Gracenote's Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing ...
SAN FRANCISCO — For those wondering how Nielsen would leverage Gracenote‘s media and entertainment metadata following its $560 million acquisition of the East Bay-based entity, a big reveal came from ...
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