Transformers: Earth Wars DTC success from Yodo1 and Neon Since partnering with Neon, a DTC webshop payment provider, Yodo1 ...

Astellas Pharma is slowing things down in the inaugural consumer-facing marketing blast for eye disease drug Izervay. Izervay was approved by the FDA just over a year ago, shortly after Astellas ...

PG is recalibrating its digital and DTC strategy to deepen engagement, capture first-party data and influence purchases earlier across omnichannel paths.

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

The change is part of the company’s turnaround plan, which also includes exiting apparel and closing brick-and-mortar and ...

DTC models streamline drug access by bypassing intermediaries, offering pricing transparency and control over distribution, but may increase out-of-pocket costs for patients. Major pharmaceutical ...

Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...

As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...

The Depository Trust & Clearing Corporation has received a major regulatory green light to advance tokenization in U.S. capital markets. DTCC announced ...