The Green Bay Packers just pulled off one of the most shocking trades in franchise history, and you can order jerseys of their new franchise player now.

A new Lucchese and Dallas Cowboys collection launched Friday, Aug. 15, sporting four-figure boots with the team's colors and logo. Fans can buy a few different boots in honor of the team's legacy - The 1960,

Netflix, prime-time dominance and media spectacle are all part of how the Dallas Cowboys stay in position as the most valuable sports franchise in the world.

Focusing on notoriously splashy Cowboys owner Jerry Jones, who purchased the team for $140 million in 1989, the eight-episode series presents highlights from thousands of hours of archival footage (including plenty of cheerleading,

Since they won Super Bowls in 1992, 1993 and 1995, the Cowboys have not advanced to a conference championship game in 30 years, the fourth-longest active drought in the NFL. That lack of on-field performance would typically doom a franchise's relevance. Not the Cowboys.

A Netflix docuseries explains how Jerry Jones has made the Cowboys the world’s most valuable sports franchise without any Super Bowl appearances in decades.