Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

In February 2017, Google announced it was making Data Studio, which was formerly included in Google Analytics 360 Suite, available for free to any Google Apps user. After spending the last few months ...

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...

John is a professional author, currently publishing evergreen and feature articles for Android Police. He discovered his passion for writing when he was very young, and enjoys how it challenges him ...

Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic. We’ve all been there before. You’re pitching a ...

Coinciding with the database improvements announced this morning during Google’s annual Cloud Next conference, the Mountain View company announced a slew of new capabilities heading to its data ...

Google is making its data analytics and visualization tool Data Studio infinitely more appealing this week with the news that it’s removing the five-report limit from the free version of the software.

Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report ...