Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Marketers frequently talk about "quality," "value," "strategy," "performance," "reputation," "position," and "branding"—all of them important concepts. However ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...