When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

Measuring time might not seem like that complex of a thing. After all, we rely on simply counting seconds between the "then" and the "now." But when you really start to break time down to the quantum ...

A time-to-digital converter (TDC) is like a stopwatch measuring the elapsed interval between two events with picosecond precision, converting this into a digital value for post-processing. Many space ...

While it doesn't focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing ...

Digital measurements of first downs may be in the NFL's future, but it sounds like chains and markers won't be leaving the field any time soon. NFL executive vice president of communications, public ...