For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...