Direct response copywriting is a compelling communication strategy that lets you communicate directly with consumers and persuade them to convert. This copywriting strategy delivers targeted marketing ...

The No. 1 goal of the direct response copywriter is to write copy that converts. It's the copy that drives the reader to take action—entices them to take that next step—then (literally) it tells them ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Opinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it to its fullest potential? With ...

Elizabeth Blessing started her writing career as a technical writer developing user education materials for software companies. In 2014, she won the Clayton Makepeace Financial Copywriting Prize, ...