Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Typography is the art and technique of arranging type. Like a person's speaking style and skill, the quality of our treatment of letters on a page can influence how people respond to our message. It ...

Arabic script fused with Western letters, a classic essay on the cultural role of typography, and a book about fonts that look like handwriting are just a few of these highlights Whether you're a ...

Foreword -- Historical synopsis -- Grand design -- Rhythm & proportion -- Harmony & counterpoint -- Structural forms & devices -- Analphabetic symbols -- Choosing ...

The end of the year is near, and that could only mean one thing. It’s time to look ahead at what website design could look like in the year to come. Like every year, I scoured and searched the ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...

Until 1984, the term font had meaning only to graphic designers, publishers and those for whom printing meant big presses, not desktop peripherals. Those of us who used computers back then were used ...

As with the Baudin and Spiekermann books, Inside Paragraphs is small in format (8.5″x5.5″ landscape), making it comfortable to read and easy to carry. I recently spoke with Highsmith via email to ...