Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

At Christmas time, adoptable pixie-elves take up residence in millions of homes around the globe. The red-clad creatures are Santa's eyes and ears and a holiday hit from TV to social media. "It's not ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...