As part of this collaboration, Ethika will be releasing Manny Machado collaboration styles during the second half of the baseball season. Fans can look forward to fresh and innovative designs that ...

Angela “Blac Chyna” White is celebrating her brand-new look with a business deal, Page Six Style can exclusively report. The stripper-turned-reality star, 35, has just signed a massive deal with ...

Lifestyle brand Ethika has just announced it has joined forces with Puerto Rican rapper and singer Anuel AA for a new underwear collection. The latest collaboration with an artist for the brand, which ...

NCAA basketball star Amari Bailey is on his way to becoming one of the most sought-after athletes, after signing his first huge 'NIL' deal with Ethika clothing. According to sources close to the deal, ...

A California clothing company known more for streetwear than sports is taking a swing at youth athletics. The brand Ethika is outfitting a youth baseball team in Trabuco Canyon Little League, clothing ...

Malcolm McCassy, the founder and visionary behind popular underwear brand Ethika, points to his upbringing in Encinitas as the propellant for his impressive and continuing success. “I was blessed to ...

What is better than being drafted into the NBA? For Oklahoma City Thunder future star Chet Holmgren, it just might be joining the Ethika Famile. We're told the current second pick in the 2022 NBA ...

Ethika, has announced today their latest partnership with Casey Veggies’ clothing brand, Peas and Carats International. The limited edition collaboration will feature one piece that'll accompany the ...

Six years ago the leaders of Ethika, a lifestyle brand based in San Clemente, California, realized they might have hit some kind of jackpot: Turns out, the hip-hop community had an affinity for their… ...

From the hood to home on the range. Rick Ross has embraced his inner cowboy and is quickly expanding his collection of animals for his ranch in Atlanta. The “Stay Schemin'” rapper was gifted two giant ...

Lil Wayne is back with "Vizine," an introspective, head-bobbing cut from a music/shoe partnership with clothing brand Ethika. By Natalie Maher Lil Wayne is back with “Vizine,” an introspective, ...