This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

File sharing service Droplr announced today that it is launching new versions of both of its apps alongside a freemium account option. Users will now be able to sign up and use Droplr to share large ...

I recently explored how getting customers on an ongoing subscription plan for your product or service can be a recipe for business success. At the other end of the spectrum, hooking them in with ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current ...

Crunching up the pay and play patterns generated by 20 million iOS and Android gamers across more than 1.4 billion sessions within freemium games that use its analytics SDK, Flurry has come up with ...

Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...