The answer is simple and expected: e.l.f.’s website and Amazon. The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar is ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

The collaboration marks the third between the singer and e.l.f. and also celebrates the 10-year anniversary of Trainor's debut album Catherine Santino is a Style Writer-Reporter at PEOPLE. She began ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...