Beer, ice cream and toiletries are a few topics of the big collection of commercials Indiana University Libraries Moving Image Archive just acquired.

Even the stars of Miller Lite’s classically straight-forward “Tastes Great Less Filling” campaign from the 1970s and 1980s only raise those full cups to gesticulate.

Rainier Beer has been a staple of Washington state, its iconic red "R" and quirky ads cementing its place in the cultural fabric of the Pacific Northwest.