Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.

The ROX open-top concept is an overlander's dream — bolder, wilder, and more fun than any Toyota on the market. The post Toyota’s ‘convertible’ Land Cruiser ROX concept is beyond cool ...

But it seems the 2024 Toyota Land Cruiser prototype that shot for the stars with its open-air build concept was the real star of the red carpet's spotlight at the 2024 SEMA Show in Las Vegas, Nevada.

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

It's been a little over a year since Japanese carmaker Toyota pulled the wraps off the new Land Cruiser 250, and that means people haven't had time to have enough of it yet. On the off chance that ...

1998 Land Cruiser Leaps 24 Years Into The Future The end result looks quite convincing, despite having a slightly shorter wheelbase and narrower tracks ...

Calty had a hand in the creation of the 2024 Toyota Land Cruiser 250, and it shows. This concept, dubbed the Land Cruiser “ROX” (an acroynm for “Recreation Open eXperience”), is a nod to ...

The Toyota Land Cruiser ROX concept is shaping up to be one of the standout attractions of the 2024 SEMA Show in Las Vegas, rolling in as a heavily modified, roofless pickup variant of the new off ...

And we all know Toyota wasn’t going to call it “ROE.” Anyway, the ROX is based on the 2024 Toyota Land Cruiser 250 series, but reimagined by the automaker’s Calty Design Research team.

Toyota, it would seem, is also aware of this, as evidenced by the new Land Cruiser concept the Japanese automaker just unveiled. Dubbed the Land Cruiser ROX, this concept boasts an open-air design ...