CNN

Goldfish is changing its name to ‘Chilean Sea Bass.’ Here’s why

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for a ...
Business Wire

Pepperidge Farm Goldfish Character Brought to Life in New Advertising Campaign; Television Spots Are First Chapter in Brand Update

NORWALK, Conn.--(BUSINESS WIRE)--Jan. 10, 2005--For more than 40 years, Pepperidge Farm(R) Goldfish(R) crackers have been bringing smiles to millions of people, especially children. Now Americans will ...
Business Wire

New Pepperidge Farm(R) Goldfish(R) Crackers Ad Campaign Delivers Wholesome, Positive Messages Through Fun, Friendly and Upbeat Characters

NORWALK, Conn.--(BUSINESS WIRE)--Jan. 6, 2006--Pepperidge Farm(R) Goldfish(R) cracker brand is carving out a new path in delivering positive messages to children with a ground-breaking new advertising ...
Berkshire Eagle

Goldfish crackers enhance the flavor and fun of fish balls

I proudly take full credit for introducing our elder granddaughter to the joys of Goldfish crackers. (I doubt I will end up doing so for our younger granddaughter as her mom loves them and always has ...