As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

Annie Cushing is the Director of Analytics for BlueGlass. She is the analytics ninja to listen to and follow on a Twitter. She also offers fantastic information on the BlueGlass blog. Annie is not ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Everybody loves analytics, but not a lot of people really understand how powerful it is. Annie Cushing, the ultimate go-to person about analytics, and also the Founder of Annielytics, sat down with ...