Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter is a hot mess. First, Elon Musk writes a glowing endorsement of advertising on ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified ...