Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its business practices to ensure more competition in that market.

The U.K.'s competition watchdog has imposed a tighter regime on the way Google handles search and search advertising—and the company isn't happy.

The CMA is to begin consultations on possible remedies before the year is out but it can expect Google to argue furiously that regulation risks an act of self harm.

Google has opened a new data center in Waltham Cross as a key part of its UK investment strategy. But it's not the only one investing in the region.

Google's president and chief investment officer Ruth Porat tells the BBC there are "profound opportunities in the UK".

Google has been slow to adopt StopNCII's system, as its partnership with the nonprofit comes a year after Microsoft integrated the tool into Bing.

The UK's Competition Markets Authority has designated Google as having Strategic Market Status, meaning the company has substantial and entrenched market power. According to a new regulation filed on Friday,

You can turn off dark mode on Google search pages by disabling the feature in the webpage's settings on desktop and mobile.