The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound After you’ve created ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found ...

You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...