Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini. Google ...

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

Merchant return policies should be defined under `Organization`, not `Offer`, for full support. Loyalty programs must be structured separately from product offers using the `MemberProgram` type.

Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending Friday, December 13, 2024, is below. Google and its “efforts” to comply with the DMA again garnered most of the ...