In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Technical Communication, Vol. 39, No. 4, Special Issue: Research in Technical Communication (FOURTH QUARTER NOVEMBER 1992), pp. 592-606 (15 pages) This article asserts that qualitative research has ...

R is hot. Whether measured by more than 10,000 add-on packages, the 95,000+ members of LinkedIn’s R group or the more than 400 R Meetup groups currently in existence, there can be little doubt that ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...