Instead of the old standby tag that has been a part of Hanes’ T-shirts for more than 100 years, the same information will now be heat-labeled directly to the shirt. The question is, will ...

Strange brief: What’s really puzzling about this ad is that Hanes’ message to potential customers is so confused. Sure, the company is having some fun with the idea of mindless Mike-worship.

Robert S. Hanes Services for Robert S. Hanes, 87, of Madison, a retired operator, will be 11a.m. Saturday at Spear-Mulqueeny Funeral Home, 667 Mentor Ave., Painesville. Mr. Hanes died Aug. 7, 2002 ...

And because each label covers 1 square inch of fabric and Hanes annually sells about 36% of this country’s 300 million T-shirts, that means some 108 million square inches of labels will not be ...

Hanes, one of the brands of Winston-Salem-based Sara Lee Branded Apparel, is launching a new advertising campaign with the slogan "Hanes comfort. It's a beautiful thing." The new campaign, which ...

Hanes announced this week that it is doing away with tags, and in doing so, will launch what may be the biggest undergarment marketing war since elastic was first introduced in briefs.