As the only one to be accused in a viral video of being an outright “scam,” and the first to be sued over it, Honey is at the ...

A viral YouTube video about the Honey coupon extension inspires at least four lawsuits against its owner.

One is with Honey, which allows you to earn cash back and apply coupons while shopping online. When you sign up, an extension is automatically added to your browser.

Honey — the under-the-radar coupon startup — has held talks to raise around $100 million in a new investment The Los Angeles-based startup operates an unsexy but lucrative business.

Digital coupon aggregators have clear consumer appeal, but they're also beneficial for retailers. Partnerships with companies like Honey allow retailers to find new customers and convert them to ...