Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...
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How to use Google advertising as a small business
If you’re serious about promoting your business, whether it be a local service, restaurant, or online store, and you’ve already created a Google Business Profile, it might be time to consider Google ...
The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.
G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...
A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...
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