Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on ...

You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ...

Brand equity is a way of being able to quantify how clients in the market perceive your brand. It's something you have to invest in to create a business that is scalable and maximizes profit. Brand ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

Why safeguarding personal data isn’t just good ethics — it’s smart business COMMENT | RUTH KAGABANE | At Absa Bank Uganda’s ...

Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using ...

Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and Cox Media Group EVP of Radio Rob Babin shared their experiences and ...

It’s been said that building a personal brand can be one of your most strategic assets. And yet, many entrepreneurs fail at building a personal brand. Here, eight founders, coaches, and marketing ...