Are you looking for a way to connect with customers, improve brand engagement and get more sales? If so, it may be time to think about creating actionable customer personas. Customer personas are ...

Small-business owners can maintain their customer bases and increase sales by creating proactive customer service plans to keep buyers happy. Just because you're not receiving complaints or returns ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Excel possesses formidable database powers. Creating a relational database starts with a Master table that links it to subordinates, called (awkwardly) Slave, Child, or Detail tables. Before we dive ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...