If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...

When building buyer personas, all that glitters is not AI gold. At least not yet. "A buyer persona is a composite sketch of a target market segment based on validated commonalities," explained B2B ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...