Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...

In the ever-evolving landscape of social media, transitioning your personal Facebook profile or account to a business page is a crucial step for any entrepreneur, small business owner, or organization ...

Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.