As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...