Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Add Outdoor Life (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time. This allows promotions and incentives to be targeted not only on customer segment but on ...

Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are ...