A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

SMART goals, which stand for Specific, Measurable, Achievable, Relevant, and Time-bound, serve as an effective framework for establishing and attaining objectives in various facets of your life, ...

At their core, SMART goals are designed to help you stay on task and focused on your outcome. If you’re not familiar with ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

Being project manager in any company doesn't mean you stop aspiring to do better. Even when happy in your job, when it comes time for performance reviews, you'll need to know what to write as your ...

A key component of staff career development programs are employee objectives. Managers and employees can work together to create developmental plans during the annual review based on performance goals ...

Providing an overview of your business can be tricky, especially when you’re still in the planning stages. If you already own an existing business, summarizing your current operation should be ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.