As a B2B marketer, it can be tricky trying to connect with buyer personas on non-business social platforms like Instagram. B2C companies can more easily watch and listen for their ideal customers ...

Do you know that driving B2B sales through Instagram is possible? Yes, it is. All you need is the right tactic to go about it. If you have been trying to achieve this without success, this article can ...

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

Companies are always on the lookout for new ways to market products. Especially in the B2B area, it is a challenge to win new customers. A good network and a lot of industry experience are essential ...

The Fortune 500 Instagram Report and analysis by TrackMaven, examining the usage of Instagram including their posting strategies for follower growth and engagement, finds that there are a few major ...

When it comes to engagement, Instagram massively outperforms other channels. According to Forrester research on interactions with brand posts, the photo-sharing platform delivers 58 times more ...

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. The platform is used by over 800 ...

Instagram isn't just for B2C. Used the right way, it can be a picture-perfect tool for B2B marketers, too, Successful lead generation is a snap (and post) away! This presentation by Jenn Herman was ...

The email marketing service provider made our top five because of the way it showcases its company culture through its people and ideas, rather than products. It introduces its following to its ...