Interactive Advertising Bureau CEO David Cohen announced proposed draft legislation and plans to push for action to protect ...
The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...
DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...
IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...
The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...
Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), ...
NEW YORK, Jan. 15, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and ...
Interactive Advertising Bureau's Digital Media Success Case Study Road Show Comes to Chicago April 6
Each session during this first-of-its-kind event provides only the critical nuggets you need to develop groundbreaking cross-platform interactive campaigns. You’ll learn directly from the teams ...
A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...
Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...
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