When exploring what happens before and after a keratin treatment, one of the most crucial things you need to know is what type of hair it's best for. You'd want to determine whether it can stop ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Keratin is often marketed as a cosmetic miracle, but its real importance goes far beyond shiny hair or smoother skin. This structural protein is fundamental to how the body protects itself from ...