Kia Motors on Wednesday said it has come up with a new corporate logo and global brand slogan signifying its transformation and all-new brand purpose.The introduction of the new logo represents ...

Like most major automakers, Kia’s well on its way to transitioning to an electric vehicle manufacturer. To give visual weight to its commitment, Kia redesigned ...

The new logo represented a significant departure from Kia’s previous logo, which was well-established and recognizable. The new logo was too great a departure from the old version.

Why Kia’s confusing new logo might actually be good for business A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.

Kia is one of the most recognisable car brands on the road, but as of 2021, the same can't be said for its logo. Ever since the brand dropped its new logo, which spells out the brand name in a ...

In fact, Kia has completely transformed its brand, including changing the company name (from Kia Motors to Kia) and introducing a new logo.