How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

You’ve just yanked your child off the school bus, thrown a snack in his lap and are bumper-to-bumper on the expressway to get him to a 4:45 p.m. audition for a television commercial. After a ...

Lana Veenker, CSA, ICDN, founder and president of Cast Iron Studios, shares these eight tips on how kids can standout at commercial auditions. Veenker and Cast Iron Studios have been casting ...

A step-by-step guide to answering your kids' toughest questions "When people die, where do they go?" "Why is her skin darker than mine?" "But how does the baby get in there?" Don't panic. While we ...