The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

After receiving a request from Lego, a Utah-based gun manufacturer has stopped producing a pistol designed to look like it is covered in the iconic Lego bricks. “We have contacted the company and they have agreed to remove the product from their website ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star Wars playset.

Maybe you didn’t want your kid to play with toy guns or toy soldiers, so you gave him some wholesome, creative Lego bricks. Which works until he uses the interlocking plastic pieces to make a tank. And that explains why World War Brick exists. World War ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S ...