Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From Lego ...

Having learned from its own mistakes, Lego is embracing technology on its own terms, putting kids–and the fun of building–first. With licensing agreements with Hollywood’s biggest franchises, a wildly ...

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be the ...

April 16, 2009 Lego Systems has teamed with Digital Blue, an innovator in electronics and software for teens, to produce a range of colorful Lego-inspired personal electronics for kids. The line-up ...

It’s the frustration of many a designer: You grow up sketching and making with your hands, only to find yourself 20 years later spending the day in front of a glowing screen. The reality is, building ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

We all know, mostly love, and have watched our children grow with Lego. Whether it was with the simple blocks of the past, Star Wars models, parks, or complex 4,000+ part earth diggers, the brand has ...

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, ...

Lego has run into a behemoth of a competitor — screen time. With kids increasingly opting for digital gadgets, the Lego Group, one of the world's most profitable toymakers, is streamlining its ...

The man running Lego A/S wants to merge the toymaker’s iconic building blocks with digital gadgets to help revive a slump in sales. “We see this as a way of keeping children interested for a longer ...

Hans Andersson has uploaded a video of a mind-bendingly cool (if impractical) "digital" clock made from Lego Mindstorms. Check out the video below to see his ingenious solution for displaying the ...