The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Big streamers are placing more focus on aggressive "pause ads" that pop on screen after a viewer calls for a halt in the ...

Whether you're fully engaged with your favorite show and can't wait to see what happens next, or you're dozing off on the couch to reruns of your favorite reality series, there is nothing on this ...

TVs offer us an escape from the real world. After a long day, sometimes there’s nothing more relaxing than turning on your TV, tuning into your favorite program, and unplugging from the realities ...

Every time I watch my favorite TV show, I have to sit through commercial breaks. And I don't mind. If you subscribe to more than one service's premium ad-free tier, the costs add up quickly. To go ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

The hilarious and food-loving Raphael Gomes reveals the tricks behind drool-worthy TV ads by testing the fifth round of ...

California Gov. Gavin Newsom this week signed a bipartisan bill into law that bans video streaming services that serve ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. Pogue hosts the CBS News podcast "Unsung Science." He's also a New York Times ...