The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego has unveiled a new "smart brick" technology at CES 2026 in Las Vegas, describing it as its "biggest innovation in ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

If you need new walls and have dreamed of a day where you could just build them out of LEGOs... well, your dreams have come ...

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to ...

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to ...