LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

Are you using LinkedIn? Chances are good that the answer is yes. LinkedIn has continued to grow year after year since 2017. Because it continues to serve as a resource for job seekers, it continues to ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...