This rule is a stretch! An Upper West Side elementary-school principal is banning colorful rubber-band bracelets, claiming the jewelry-making fad is a classroom distraction that causes fights on the ...

It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

First, PS 87 on the Upper West Side banned them—now Brooklyn's PS 107 has put the kibosh on Rainbow Loom bracelet-making kits, because students are way too invested in making their own rubbery ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Bracelets and other trinkets made on the wildly popular Rainbow Loom—a toy that ...

"My daughter, Stella, has become an avid fan of making the rubber band bracelets. She recently started selling her bracelets and even some dog collars to family, friends and neighbors to raise money ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

Weaved into bracelets, owls and even fish, the new rubber band obsession, which started as a playground toy, is fast becoming the latest fashion fad. Loom bracelets seem to be this year's must-have ...