The company is backed by Rich Paul, and was tagged by James in a one-word post on Friday: "Yessir," James wrote, tagging the company's two affiliated accounts on X.

The NBA legend was spotted at the Cavaliers’ practice facility in a photo posted online alongside Cleveland summer league invite Denver Jones on Friday. Despite trade rumors swirling around him, James shut down any notion that him being in his hometown was anything other than his usual offseason activity.

Read more: Mavericks' Interest in Acquiring LeBron James Receives Major Update During the 2024-25 NBA season with Los Angeles, James played in 70 games. He averaged 24.4 points, 8.2 assists, 7.8 rebounds, and a steal per game, while shooting 51.3 percent overall and 37.6 percent from three-point range.