Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga Sanctuary was the brand’s first step into the metaverse and has been ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards. In a first for the gaming platform, players visiting any of the brand’s 150 ...

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared ...

Los Angeles-based fashion and lifestyle brand Alo Yoga says it is bringing "wellness to the metaverse", and is launching itself into the Roblox, the popular virtual world. According to Alo Yoga, it ...