Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...

The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition prints and other fine-art items. Our reviewers: ...

Before e-commerce grew into retail’s top buzz word and changed the way consumers shop and brands advertise, there was the catalog. Sears' catalog, the predecessor of today’s glossy publications, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. My last Forbes Council post in 2022 focused on exploring and defining a data product. As we ...

MINNEAPOLIS (WCCO) --This holiday season, Amazon announced it will send out a traditional 35-page catalog filled with toys. Experts believe Amazon is making a bigger play for the toy market now that ...