Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and make informed decisions.

Knowing how to pitch is an indispensable skill for everyone in business, but especially entrepreneurs. Whether you are pitching your new idea for a product or service to investors on Zoom or ...

Their products can slice and dice your vegetables, flatten your belly and clean your colon! But will you be able to find them if the much-maligned TV infomercial doesn't get right with the social ...

Infomercials offer marketers a way to potentially sell thousands of units of product, if not more. While many may scoff at these commercials, they obviously do work and they do appeal to a certain ...

Kevin Trudeau has been banned in Boston, and everywhere else in the U.S. Trudeau has also agreed to pay $2 million to settle charges that he falsely claimed that a coral calcium product can cure ...

The car is brand new. You can see the lights of the sound studio reflect off its shiny body. No dings, no scratches, nothing but perfection. But wait. The man standing next to the car is starting to ...

Infomercials are long TV commercials, usually lasting about half an hour. They are often hosted by celebrities and are designed to look like celebrity talk shows or light and entertaining news shows.

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...