the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management. Adding dedicated resources to a marketing organization by creating a ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...