the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management. Adding dedicated resources to a marketing organization by creating a ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

A detailed and comprehensive scenario planning programme that defines core and specific elements of likely futures A market simulation process that places your business and assets, and those of ...