This process, known as marketing planning, is a logical sequence of activities that produces marketing objectives as well as a plan to achieve them. As with any plan, it needs to be as clear ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.

The implementation process involves placing the product or service you develop on the market for consumption, using the distribution plan you created based on the target market you're trying to reach.

The START planning process is an organized way to work through your first-time or annual digital marketing planning process. A completed plan could be in a slide deck, collection of files or other ...

Strategic planning is a broad process that can address the entire business, or a portion of the business such as marketing, explains career website Indeed.com. Marketing strategies derive from ...

You have to adjust your go-to-market plan as new milestones are met, new data is found and new competitors are identified. We do that within our organization every quarter.

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the benefits of an effective market ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.