There is a quiet revolution underway in the way brands are being built. It challenges some of the most enduring ideas in marketing — that consistency is strength, that control builds equity, that ...

Campaign marketing by its very nature is based on the timeframe of the seller, not the buyer. It operates according to an internally-driven timeline and is aligned to standard “feel good” metrics such ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Picking team Kanban or team Scrum for life glosses over the nuances and complexities within marketing workflows. I propose an alternative. Godzilla versus Mothra. Microsoft versus Apple. Pineapples ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Picture this… you’re working on finalizing the strategy for a new digital campaign meant to launch in four weeks. You have a whole team of content creators, designers, and web developers — and setting ...

The necessity of flow originated with our customers. After working with lead gen marketers on one-off campaigns, it became clear that their sales teams needed nurtured leads, the kind that engaged at ...